Travel Behaviour Change
DHC has applied a number of different approaches to attempt to understand how and why individuals change their travel behaviour. Our methods include the use of Personal Construct Psychology.
Some documents are in PDF format. You may read this format using Adobe Acrobat Reader.
Projects
- Investigation into the Travel Behaviour of Visitors to Scotland (2006) - This project with Strathclyde University for the Scottish Executive examined travel behaviour data, policies and theory to understand the factors affecting tourist travel.
- Impacts of ICT on travel behaviour in Scotland (2005) This research for the Scottish Executive reviewed existing research, multiple data sources and economic forecasts to estimate the overall impact of e-behaviour change on travel.
- Scottish Household Survey Topic report - Accessibility and Transport (2004-05) (PDF, 108KB) Project for the Scottish Executive with Napier University. Making connections between policy-driven and data-driven approaches to accessibility problems.
- Co-ordinating Individual Action Programmes - CO-OPERATE (2003-04) (PDF, 67KB) This project for DfT and EPSRC reviewed techniques for widening ownership of transport problems and solutions. The work identified practical approaches for understanding motivations and harnessing them towards transport delivery. Additional CO-OPERATE papers are also available.
- Transport Factors Affecting Patient Attendance (2004) (PDF, 94KB) - This project for DfT, Lincolnshire County Council and the North West Strategic Health Authority used focus groups and correlations of patient attendance data with accessibility to identify the relationship between transport and missed appointments.
- Overcoming Barriers to Modal Shift (2003) (PDF, 80KB) Undertaken to inform Scottish Executive policy on barriers to travelling by public transport, walking and cycling and made particular recommendations for policy change on public transport and delivery of travel awareness initiatives.
- Children's Attitudes to Sustainable Transport (2003) for the Scottish Executive, investigated how educational and other influences on children affect their attitudes and behaviour and why children in Scotland develop different attitudes to transport from their counterparts in other countries.
- Review and Guidance on Safer Routes to School (1997-1998) (PDF, 90KB) This research for the Scottish Executive recommended a more integrated approach to planning school transport and developed national guidance on how to achieve best practice.
Features
- October 2005: Using Behavioural Psychology to Plan, Market and Manage Transport (PDF 345 KB) - Why do we need to use psychology to understand motivations of stakeholders transport? How can we explore motivations and perceptions? What can we do with this information to market, plan and manage transport? Presentation by Alex Hilliam to the European Transport Conference, Strasbourg, October 2005.
- April 2005: Tackling Barriers to Modal Shift - Building bridges to modal shift needs to tackle issues broadly and systematically overcome all the problems faced by each group. If any barrier remains, then behaviour change will not be achieved. Understanding the factors likely to motivate behaviour change is of crucial importance.
Related Services
- Personal Travel Planning (individualised marketing)
Contact
For further information on this topic, or to informally discuss a future project, please contact Derek Halden.
Last updated April 2006 by Tim.